One of the common refrains among online marketing consultants that cater to political campaigns is that they are from the left or from the right (as if that is a reason to hire them). We design campaigns and are bloggers / consultants on political campaigns from both sides of the political spectrum!
One of the main goals of ANY website is reach. In political online campaigns, whether they are designed to brand a candidate or raise money or both, reach is a huge component. The more buzz you can create, the more awareness yu can raise, the mroe likely it is that you can message your supporters and build your base.
It is truly a process of building your microphone bigger and bigger with each effort in order to expand your reach.
Social media is without a doubt one of the key components of an effective strategy to increase reach. But what is the most efficient means of gaining that reach? Going viral on Facebook is a STRONG way to do it.